Why independent musicians should plan, create & schedule their content for new music releases

Musicians, do you find yourself scrambling last minute every time you need to post about your new music release on social media?

Or are you one of those musicians that posts their cover art on release day — then struggles to find anything else to say or create?

Whilst working on new music releases with many artists in my agency, we have learned a lot over the years. We tested many different formats of content, quantities, and platforms to post on.

We found that music promo worked best — and got the highest engagement — with a mixture of TikTok trends, original content, memes, and daily Story posts. Regardless of genre.

For independent musicians who don’t have the budget to hire marketing professionals… we decided to make our 6 week music release / campaign / content calendar available for everybody. At a very affordable price starting at only $7 (bronze package).