What Makes An Innovative Record Label

Defected Records is a giant in the dance music genre, dominating the house music charts for over 20 years, churning out instant classics and harboring talent that has gone from strength to strength. Their foray into disco music has turned the sounds of clubland back to a much loved era of dance and birthed a giant sister brand and record label, Glitterbox.

With record labels popping up left and right nowadays it’s important for brands to be innovative and creative; not only responsible for creating quality music but building communities around the sounds they also represent. Understanding the whole value chain that surrounds music is key to growing a fan base and maintaining integrity in a disposable music environment that has evolved with the internet’s uprising.

Build a Community Not A Record Label

Creating a community is the aim of the game in any business and more so in music. Building a fandom that follows your moves, buys your music and feels part of your message is key. Creating a family away from family that shares common interests and gives fans a sense of…