What Is Value & How Can Musicians Give It?

WHAT IS VALUE?

So those of you who have been following me will have heard me using the word value, a lot. Everything has a value of some sort and it can mean many different things. In marketing, Value may also be expressed as a straightforward relationship between the perceived benefits and perceived costs: Value = Benefits / Costs.

So if we’re looking at it from a Social Media perspective the follower/audience needs to see the benefits (will it educate, entertain or inspire them?) of following your account. The costs to the follower getting involved with your channel would be: their time, effort, emotional responses, etc. So on arrival to your profile or channel, a visitor will weigh up the benefits of following you and how much time/effort/care (costs) they need to put into consuming your content. This works for anything — clothing, property, friendships, work, etc.

Music Value

So the aim of providing value for a musician begins with music. That’s the product, right? A piece of music needs to be good quality, entertaining and…