What is a Funnel & How Can Musicians Use Them?

The race to massive followings online is still ongoing but for musicians they do not need to pay attention to these numbers (much). In order to really nurture a worthwhile Instagram following that will be of use to you, you must go through the motions of learning how to find your audience and what you can get out of it. Having a small number of dedicated, loyal fans who enjoy following you and actually convert to purchase from you is a lot more of an asset than tens of thousands of random inactive ‘fans’.

When it comes to your social media channels, more importantly Instagram; there are essentially 3 main end goals. Firstly, when you’re working towards upping your reach and visibility, what is your end goal here? For instance, if I’m going into a business meeting, I always go in with my end goal in mind. I know what it is I want to accomplish. Having an agenda will help me to accomplish what it is I went in to get. Winging it in any circumstances will always reap less rewards than if you were to be strong minded in your approach to your end goals. The same applies to your social media strategy…