Want to make a viral video? Step one: remove fake followers and make your Instagram more authentic.

Ghost and bot accounts only make it look like you have a large following. Fake followers like these are not increasing your sales, your reach or your self-worth. Let’s take a look at how to remove them and make your Instagram more authentic.

It happens all of the time. I meet musicians who are looking for help with growing their social media presence, and have received help from other marketers in the past. These ‘professionals’ decided to use a growth strategy on the account that has been proven not to work; using Instagram bots to increase followers. The classic follow/unfollow strategy is still in use today, but Instagram is clever, and it’s now becoming less and less effective. Fake followers just don’t work anymore.

Meaningful conversation

Over the past few years, social media has changed drastically. Once dominated by spam and fake interactions, we can now see that genuine engagement is what rises to the top. Social media is becoming a place to spark…