The Number 1 Strategy That Will Make or Break You: Collaboration

One of the many reasons I have been obsessed with hip hop all my life is not only because of the great music and storytelling, but also because of the techniques and methods that are used to promote and share hip hop music to the rest of the world.

Hip hop has always been controversial and cutting edge, because in the beginning it wasn’t supported by the mainstream record labels and radio stations and was looked down upon by the general public as a bad influence.

I mean, remember the FBI’s attempts to censor NWA in the ‘80s? The struggle was real.

One key element in hip hop has always been collaboration and a “DIY ethic”, this is because artists didn’t receive support or funding from the music industry and general public at first and so had to find alternative ways to spread their music and work together.

The collaboration between Debbie Harry (I will forever be a Blondie fan) and Grandmaster Flash was one of the first which introduced the hip hop scene to the punk scene (another generally…