STOP Making Music for Radio: 4 Ways to Start Making Music for the Weirdos

Mass marketing has long provided the possibility of getting rich quick. Catering to the masses of people that inhabit the earth was once a successful strategy. With the internet booming even larger as the days go on — it’s harder to be seen amongst the noise that’s generated online trying to grab everyone’s attention. If you cater to the normal, you will disappoint the weird. And as the world gets weirder, that’s a poor strategy for success.

Upon finishing the book, We Are All Weird by Seth Godin, I got a good understanding of the death of mass marketing and that we need to begin focusing on niche markets — or as Godin calls them: Tribes. It’s a big ol’ world out there and because of the internet we now have easier access to our fellow weirdos out there. The more specific you can get the better, kinda. It all begins with finding your inner weird and start sharing that online via your posts and brand. You’ll begin to see a fanbase forming around this and reflecting your value of strange.