Lil Nas X’s Viral Marketing Success
Lil Nas X has found a recipe to create internet-breaking songs and viral marketing that few other artists have. His song “Montero” debuted at number one and his current single, “Industry Baby,” at number two. Today when I am writing this, both of them remain in the top ten in the charts and Montero has stayed on the charts for 18 weeks.
How does he do it? What’s his secret?
For starters, Lil Nas X understands how to use social media to create viral marketing. His first hit, “Old Town Road,” quickly went viral on TikTok, creating a formula that he, and other artists like yourself, use for other songs.
In today’s article, I will dissect Lil Nas X’s viral marketing campaign for “Montero” so that you can use the same strategies for your next single launch. I will analyze his pre-save campaign, the fan awareness he created before the release, the setup for release day, and the marketing strategies he used post-release to continue to grow the track.
