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How We Got The Attention of Universal Music, TikTok HQ & WorldStarHipHop With A TikTok Trend
10 min readMay 26, 2021
Creating a TikTok trend is possible with good planning, some patience and whole lot of creativity. Our trend didn’t go stratospheric but it caught the attention of industry bigwigs and continues to get visibility for the artist we worked with.
In my agency (SMART Music Agency) we often take on artists who are signed to record labels but are seeking alternative help with their marketing strategies because they don’t get the help they want from the label.
After all the record labels have so many artists to take care of, they cannot do everything for every act on their books.
This is exactly what happened recently with a case I was working on.
As we have had some success with TikTok within my agency, Steve Spotlight approached me with a case he wanted to collaborate on.
