How to Use Messenger Apps to Market Your Music

Rebecca Smart Bakken
10 min readMar 2, 2021
How to use messenger apps to market your music

What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans!

Using direct marketing methods to promote your music is a crucial strategy for musicians. The easiest way to do this is through email marketing. Direct and personal, using email marketing means you can send an email out to everyone on your list that has ‘opted in’.

They’ve given you permission to send messages to their inbox. 100% of people on that list will receive your email and at least read the subject line. That’s way better odds than any social media platform! You’ll be lucky if just 10% of your Instagram or Facebook followers see your latest posts and content.

So why start using messenger apps as well? Let’s start with the basics.

What is a messenger app?

You will have used so many of these before. Not only to talk to your friends, but to talk to businesses online:

  • Whatsapp
  • Facebook Messenger
  • Instagram Direct Messaging
  • Chatbots
  • Text Messaging

Messenger applications have an open rate of 70%, which is far higher than emails and socials combined. The number of users on these apps have overtaken the number using the big 4 social media platforms.

So why aren’t you using them?

Chat marketing is the future. We’ve heard this for a while now. But what does this actually mean for musicians?

You don’t exactly have the same need as other businesses. You’re not exactly going to use chat apps for customer service, like other businesses might. But you can utilise them to work for you.

Let’s look at how we can use each one of these to your advantage.

But first, the facts:

  • 42% of consumers prefer…
Rebecca Smart Bakken

Rebecca is a tech entrepreneur driving change in the new music industry through innovative marketing strategies. Specialising in content marketing for musicians