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How to Use Messenger Apps to Market Your Music
What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans!
Using direct marketing methods to promote your music is a crucial strategy for musicians. The easiest way to do this is through email marketing. Direct and personal, using email marketing means you can send an email out to everyone on your list that has ‘opted in’.
They’ve given you permission to send messages to their inbox. 100% of people on that list will receive your email and at least read the subject line. That’s way better odds than any social media platform! You’ll be lucky if just 10% of your Instagram or Facebook followers see your latest posts and content.
So why start using messenger apps as well? Let’s start with the basics.
What is a messenger app?
You will have used so many of these before. Not only to talk to your friends, but to talk to businesses online:
