How To Promote Your Music Video Using Short Format Vertical Video
Are music videos moving from landscape/horizontal orientation and long format to portrait/vertical orientation and short format? Perhaps…
The big issue with online music videos is that video content is moving from being horizontal to vertical.
Over the last few years we have seen more and more video formats taking over that are vertical. First the Snapchat & the Instagram Story, then IGTV, and now Tik/Tok and Reels.
I remember when Instagram first announced Stories and IGTV with their vertical, screen filling formats, so many of my videographer and video editing friends were livid!
“So you want us to start making vertical videos when all our life we’ve been taught to make videos horizontal for TVs and laptop screens?”
Unfortunately yes. You can try to resist but I’m afraid the vertical video format is here to stay, at least for the foreseeable future anyway.
The fact is that more and more people view content using a phone these days, and only a few people will bother to flip the phone to watch your video horizontally full screen, so you are typically left with huge spaces above and below when you are promoting your music video on your socials.
As video content is taking over social media, you also need to start getting an understanding of what type of content you share and where is best to share it.
- IG Feed — Video under 1 min (size 4:5 or 1:1)
- IGTV — Video above 1 min (vertical & horizontal)
- Story — 15 sec (Vertical)
- Reels/Tik-Tok — 30 sec (Vertical)
- Youtube Feed — unlimited (Horizontal)
- Youtube Short Videos — 60 sec (Vertical)
Different Videos For Different Purposes
It is important to have an understanding of how people consume different types of videos. The shorter…
