How To Partner With Influencers to Promote Your Music

We live in an age of Influencers — Social Media icons who have built large followings on their platforms. They got their name as a reference to the large influence they have over their fans, often called clout. Different influencers tap into that clout in different ways, but what we’ll focus on is their ability to influence potential buyers of a product or service. They do this by promoting or recommending them on their platform — sometimes for compensation. Believe or not, that person doesn’t have to have millions of followers to be an influencer as long as their fan base is active and engaged.

Working with Influencers can be a great way to grow your brand as a musician. Platforms such as SubmitHub and Playlist Push are heavily investing in influencer outreach as it can be a very effective way to get your music in front of a large audience on social media.

When you partner with these influencers, there are many options for them to promote you. Perhaps they’ll make a TikTok using your track and it catches on or goes viral. Perhaps they’ll post an Instagram Story…