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How To Increase Your Content Creation

Rebecca Smart Bakken
3 min readMar 5, 2020

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Content is everywhere. It is everything. You can create content everywhere and from everything. Whether the content is any good, is a whole different matter. However, when you know you’ve created some fire content, if it’s getting good reactions on your social media, the next step is to create different formats of the same posts. This is called repurposing content.

The Reverse Pyramid

A very good way to look at your content production is to visualise it as a reverse pyramid.

At the top you have your ‘pillar content’ which could be a long format video, vlog, podcast, etc. Essentially this content is the core piece that you’ll then use to create lots more smaller, bite-sized pieces of content.

These smaller pieces of content can be anything from a meme to a gif to a remix. This is now your middle section of the reverse pyramid. If you get creative, you can easily create 30+…

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Rebecca Smart Bakken
Rebecca Smart Bakken

Written by Rebecca Smart Bakken

Founder of SMART Music Agency. Driving change in the new music industry through innovative marketing strategies. Specialising in content marketing for musicians

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