How To Improve Your Instagram & Facebook Adverts

One of the biggest mistakes I see musicians, and everyone else for that matter, make when using Facebook ads is that they push their content to the wrong audience — or too broad of an audience (to begin with).

When you set up your ads, you need to tell Facebook who you want them to aim these particular ads at — well, who you want to see these ads.

What people typically do is start including loads and loads of different interests until the “audience reach” gets bigger and bigger, so it looks like your ad will be seen by millions of people, who all have the interests you’ve highlighted.

This is the wrong way to use Facebook ads. Period.

You can get lost in the vanity of numbers with ads (those like counts) and if you select the wrong audience or too broad an audience, your advert and content will be shown to lots of non-relevant people. And, they won’t click your link or consume your content, and you will have wasted time and money on an advert that yields no real results.

Why spend money on pushing your content to lots of people who aren’t interested when you can use a few hacks — so that when you do hit publish — you know your ad is being shown to people who will…