How To Go Viral on TikTok Without Creating Any Content

New artists are breaking into the scene every day because their song has gone viral on TikTok — but how do you actually do it?

Rebecca Smart Bakken

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If you take a look at the billboard charts these days, you will see a common thread amongst the tracks at the top of the chart. Most of them have or are currently going viral on TikTok.

With over 1 billion users, it makes sense that for any new pop music to chart in 2021, it pretty much has to go viral on TikTok.

The whole platform is built around audio. Way more so than Reels on Instagram or Shorts on Youtube. Any video that is put out there is accompanied by sound — whether from the platform itself or uploaded by the user.

Yes, there are other platforms like Triller, which seems to have kept itself within the hip hop niche, but that has nowhere near the amount of organic traffic that TikTok is seeing. If you want your song to go viral — then TikTok is where you need to be.

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Rebecca Smart Bakken

Founder of SMART Music Agency. Driving change in the new music industry through innovative marketing strategies. Specialising in content marketing for musicians