How To Create A Perfect Bio

Let’s imagine your Instagram profile as your ‘room’ — when somebody enters your room, you want to present yourself in an effective way that shows exactly what you do. This is your chance to make an impression. Visitors to your room will then want to know where to go next and this is where you direct them to your ‘sales’ pages (i.e. your streaming sites, website or online stores).

14.6 million songs were uploaded to Spotify in 2019, this translates into 40,000+ songs per day. The market is very saturated and will continue to become more inundated as time goes on; thanks to the leaps in technology and AI making production easier for the masses . For this reason you need to ensure you’re easily identifiable, reachable and clear the first time anyone visits your profile. People want to connect with your values and beliefs rather than just what you are doing. An injection of personality as well as a public CV of sorts is what a perfect bio encompasses. As Simon Sinek once said, “People don’t buy what you do. They buy why you do it.”

Did you know that an ‘About Me’ page is usually the second most visited page on a…