How Eminem Schooled us on Marketing

Take a moment to imagine your mom. Chances are, she’s a pretty lovely lady. Maybe she’s really into Chia Pets or something cute like that. Maybe she insists on overfeeding you every time you visit home. How nice. Now imagine that same woman filing multiple lawsuits against you for being what she perceives to be an asshole.

Meet Eminem, the alleged “asshole.” Despite earning unrelenting animosity from the very woman who gave him life, his brand has grown beyond respectable heights and looks to stay that way for some time. Is this by a stroke of luck? Absolutely not. Our buddy Marshall has made his ascent using techniques that we can all learn from, no matter what we’re selling.

The topic of his brand’s success has recently turned hot again, thanks to Mr. Shady’s marketing stuntwhich successfully caused the heads of roughly one-third of his fans to explode. It was a bloody mess.

The esteemed rapper released two videos that hinted at the first of the five points we are about to list.

1. Expose Your Personal Life

A new girlfriend? A pregnancy? A heated argument? Domestic violence? All of these things were hinted at in the chaotic teaser that appeared to be a documentary about Marshall’s personal life. It basically had all the brilliance and mystery of the very first Cloverfield movie…