Email Marketing: The most overlooked strategy for musicians
Considering that email marketing is one the most effective ways to reach your audience, it’s actually one of the most overlooked marketing strategies used by musicians right now. Creating and using an email list could be the key to your success.
Think of it this way; use your social media to grow your brand and build trust and awareness throughout your online community. Use your email list to grow your revenue. So, whilst social media has its place, email marketing is one of the best ways to get in front of your fans.
So rather than spend your time fighting for visibility and attention on various social media platforms with the hundreds (if not thousands) of artists around you, why not look at email marketing to reach out directly to your followers.
Now, I’m not saying forget about social media completely. I have tonnes of blog posts and videos on how to utilise each social media platform to best serve you. But what I am saying is — most musicians are overlooking email as part of their online strategy — so join the few that are and stand out further online.
There’s a full module all about email marketing as part of my SMART launch club. You can get personal help from me on your next campaign.
Email lists = direct access
The chance to have direct access to your fanbase doesn’t come around very often. We know that organic reach on social media is declining these days. When you post something online, you have no control over who sees it. And like I said in a previous post, platforms like Instagram are probably only showing your new post to 10% of your following.
So you start to boost your posts and put a bit of money behind them, just so they get seen.