Email Marketing: The most overlooked strategy for musicians

Considering that email marketing is one the most effective ways to reach your audience, it’s actually one of the most overlooked marketing strategies used by musicians right now. Creating and using an email list could be the key to your success.

Think of it this way; use your social media to grow your brand and build trust and awareness throughout your online community. Use your email list to grow your revenue. So, whilst social media has its place, email marketing is one of the best ways to get in front of your fans.

So rather than spend your time fighting for visibility and attention on various social media platforms with the hundreds (if not thousands) of artists around you, why not look at email marketing to reach out directly to your followers.

Now, I’m not saying forget about social media completely. I have tonnes of blog posts and videos on how to utilise each…