With super impressive growth and a lot of learning in between, I’m now growing 300+ followers a day on TikTok — here’s how and why you should be doing the same.

The past 30 days have been quite something. Some of you may have noticed that I started a TikTok account and have invested my time quite heavily in creating content on the platform over the last 30 days.

I noticed over the last few months that I have seen growth on all my online channels except Instagram and Facebook.

My YouTube is growing nicely, Medium is earning me money, and even my website is getting more hits. But I felt like the investment I was making into content on Instagram just wasn’t worth it anymore. …

How we got the attention of Universal Music, TikTok HQ & WorldStarHipHop with a TikTok trend

Creating a TikTok trend is possible with good planning, some patience and whole lot of creativity. Our trend didn’t go stratospheric but it caught the attention of industry bigwigs and continues to get visibility for the artist we worked with.

In my agency (SMART Music Agency) we often take on artists who are signed to record labels but are seeking alternative help with their marketing strategies because they don’t get the help they want from the label.

After all the record labels have so many artists to take care of, they cannot do everything for every act on their books.

This is exactly what happened recently with a case I was working on.

As we have had some success with TikTok within my agency, Steve Spotlight approached me with a case he wanted to collaborate on.

Yes, we as music…

The music industry took a major beating from the pandemic, and DJs found themselves taking some of the most significant blows.

In the world of music marketing, copyright issues have always been a challenge. But the mass departure from traditional marketing to an influx of online performances spotlighted just how unprepared social media platforms were for this live stream takeover.

Can you imagine the copyright claims and issues that popped up when the entire music community went online seemingly overnight?

Music is a universal language, but when it came to marketing it almost exclusively online, a lot was getting lost in translation.

The Day The Music Died

You had DJs who could no longer reach their fanbase on the dancefloor, so they naturally started going LIVE online. The problem? They didn’t have the rights and licenses to do that. They may have purchased the tracks, but sharing them on social media is a whole different ballgame from a copyright perspective.

So shutting things down seems…

Considering that email marketing is one the most effective ways to reach your audience, it’s actually one of the most overlooked marketing strategies used by musicians right now. Creating and using an email list could be the key to your success.

Think of it this way; use your social media to grow your brand and build trust and awareness throughout your online community. Use your email list to grow your revenue. So, whilst social media has its place, email marketing is one of the best ways to get in front of your fans.

So rather than spend your time fighting for visibility and attention on various social media platforms with the hundreds (if not thousands) of artists around you, why not look at email marketing to reach out directly to your followers.

Now, I’m not saying forget about social media completely…

We live in an age of Influencers — Social Media icons who have built large followings on their platforms. They got their name as a reference to the large influence they have over their fans, often called clout. Different influencers tap into that clout in different ways, but what we’ll focus on is their ability to influence potential buyers of a product or service. They do this by promoting or recommending them on their platform — sometimes for compensation. …

10 years ago Instagram was a simple photo-sharing app with a straightforward feed and basic filter options. Today, you can wow your followers using Instagram stories.

In the early days, the common complaint was along the lines of ‘Anyone can be a professional photographer now.’ Little did we know that this unique app would lead the charge on small creators branding themselves and creating large followings using free social media platforms.

A decade plus later and the game has changed — the focus is less on photography these days — now videography is the hot medium. Nearly all social media platforms now skew heavily toward video content, and Instagram is no exception. If you aren’t already, you should be focusing on investing time and effort into…

Get started on TikTok as a musician and make your music go viral.

An important skill as a musician is to start investing in and scaling up your content creation to build up your online presence. You need to invest this time and effort — there’s no way around it these days. Getting music viral on TikTok as a musician is no easy feat but the results are so worth it.

Knowing that you need to devote time and energy to this, you need to take two things into consideration when you make this choice: 1) Where is my audience…

How to use messenger apps to market your music

What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans!

Using direct marketing methods to promote your music is a crucial strategy for musicians. The easiest way to do this is through email marketing. Direct and personal, using email marketing means you can send an email out to everyone on your list that has ‘opted in’.

They’ve given you permission to send messages to their inbox. 100% of people on that list will receive your…

New artists are breaking into the scene every day because their song has gone viral on TikTok — but how do you actually do it?

If you take a look at the billboard charts these days, you will see a common thread amongst the tracks at the top of the chart. Most of them have or are currently going viral on TikTok.

With over 1 billion users, it makes sense that for any new pop music to chart in 2021, it pretty much has to go viral on TikTok.

The whole platform is built around audio. Way more so than Reels on Instagram or Shorts on Youtube. …

Ghost and bot accounts only make it look like you have a large following. Fake followers like these are not increasing your sales, your reach or your self-worth. Let’s take a look at how to remove them and make your Instagram more authentic.

It happens all of the time. I meet musicians who are looking for help with growing their social media presence, and have received help from other marketers in the past. These ‘professionals’ decided to use a growth strategy on the account that has been proven not to work; using Instagram bots to increase followers. The classic follow/unfollow strategy is still in use today, but Instagram is clever, and it’s now becoming less and less effective. Fake followers just don’t work anymore.

Meaningful conversation

Over the past few years, social media has changed drastically. Once dominated by spam and fake interactions, we can…

Rebecca Smart Bakken

An Ibiza based ex-tech-marketing guru turned ‘Audience Queen’ working with musicians on digital marketing and strategy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store