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One of the many reasons I have been obsessed with hip hop all my life is not only because of the great music and storytelling, but also because of the techniques and methods that are used to promote and share hip hop music to the rest of the world.

Hip hop has always been controversial and cutting edge, because in the beginning it wasn’t supported by the mainstream record labels and radio stations and was looked down upon by the general public as a bad influence.

I mean, remember the FBI’s attempts to censor NWA in the ‘80s? …


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Starting any business on your own can seem quite a big mountain to climb, especially when you’re busy creating music and trying to learn the best techniques of marching alone.

To make this process easier for independent musicians, I’ve pulled together 10 of the best tools out there that’ll make your online marketing a lot easier.

These are fundamental areas you should complete in order to have a well-oiled machine that will cover everything you need when starting out.

I strongly recommend you take some time with each of these tools and learn the ropes of how they work, what they’re good for and how you can utilise them for your needs. …


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Week by week it seems there’s another Instagram update to keep on top of. Did you guys notice the redesign of the user interface? When you tap the camera icon on your feed page to post — you’re presented with the Reels and Story areas before being able to post to the feed.

Before this update, this icon took you directly to the area to post to the feed. It’s almost hard to find where to post on your regular feed now! Using Facebook’s Creator Studio takes away this struggle and I strongly recommend you begin using it to schedule your posts. …


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I see a lot of people making the same mistakes when it comes to online marketing right now and this week’s post is to help make sure you guys don’t fall for the same ones.

For each common mistake, I’ve explained what the problem is and how to solve it using examples from my own experience.

2020 has been a difficult year for a lot of us in the music and entertainment industry and it doesn’t look like anyone’s gonna be able to play live gigs or concerts again for a while.

So optimizing your content and marketing online is absolutely essential for success right now and into the future. …


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One of the most misunderstood concepts on Instagram is how to use the hashtags (properly). Many people know what they are but most people don’t understand how to use them.

Using hashtags is a great way to grow your following and get your content seen by people that aren’t on your follower list. It can be super effective if used in the correct way.

If you manage to rank amongst the hashtags — you can be visible on these feeds for several days — sometimes even weeks. This all depends on how much content is being shared using those hashtags.

You’re probably sick of hearing: “use small, medium, and large hashtags for maximum efficiency”. …


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Just like any other content platform, Spotify is driven by its users, uploading content to the platform. When it comes to the algorithm — it’s not too dissimilar to how Instagram’s works.

All of the content platforms need a way to evaluate the content of its user’s post. Of course, that’s a lot of content getting uploaded every single second. So in order to tackle this, the fabled algorithms were created to handle the evaluation and positioning of content (to place posts in front of the right people).

Every platform’s main goal is to keep users locked in for as long as possible. If they could keep you on Spotify 24/7 — they absolutely would. …


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It’s no secret that Instagram has been killing off the organic reach for posts on the platform. The social media giant has been making it harder for user’s content to be seen — requiring paid ads or ‘boosts’ to get the reach content once had.

In order to get some of that reach back without having to pay Instagram, getting your audience to share content is becoming one of the most important strategies to strategically grow organically for free.

Facebook defines viral as, “the number of people who have created a story from your post as a percentage of the number of people who have seen it.”. …


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Facebook has been under a lot of fire over the last few years with privacy issues, political election drama and a stint in the Supreme Court. Due to this, they’ve had to make some pretty monumental changes to the advertising arm of their business.

I remember around 2007/2008 when ads first came out — it was super easy to create and run ads — successfully. This was largely due to the fact that not many people were using the service at that point. Not even the large companies were utilising it.

This was heaven for the little guy/woman. I started my first e-commerce business using Facebook ads around this time too. You were able to target ads so much more specifically on the person rather than the search phrases — similar to how Google operated but different as Google is search term based. …


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In today’s post, I’m going to give you the number one growth hack. Something that is going to tremendously increase your visibility and growth on Instagram.

It’s as simple as audience interactions which are also known as content engagement.

There are a few specific hacks you can do to increase interactions on your content but first let me break it down. Why do you want interactions?

Well, engagement/interactions on your posts are a way for the Instagram algorithm to evaluate your content. Is it worthy content that people want to see?

The algorithm needs to decide whether it should push your content out to more people or keep the visibility low if it’s not that good (by the algorithms standards). …


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With approximately 3.8 Billion social media users around the world, representing 49% of the entire world population, it makes sense to be present on the various platforms out there. There are just 6 main social media platforms scooping up over a billion of those total users and four out of those six are owned by Facebook.

In today’s post I’m covering 8 of the best social medias that musicians should be using in 2020.

Even though streaming and distribution sites such as Spotify, Bandcamp, Soundcloud, etc. …

About

Rebecca Smart Bakken

An Ibiza based ex-tech-marketing guru turned ‘Audience Queen’ working with musicians on digital marketing and strategy

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