10 years ago Instagram was a simple photo-sharing app with a straightforward feed and basic filter options. Today, you can wow your followers using Instagram stories. — In the early days, the common complaint was along the lines of ‘Anyone can be a professional photographer now.’ Little did we know that this unique app would lead the charge on small creators branding themselves and creating large followings using free social media platforms.

Lil Nas X has found a recipe to create internet-breaking songs and viral marketing that few other artists have. His song “Montero” debuted at number one and his current single, “Industry Baby,” at number two. Today when I am writing this, both of them remain in the top ten in…

With super impressive growth and a lot of learning in between, I’m now growing 300+ followers a day on TikTok — here’s how and why you should be doing the same. — The past 30 days have been quite something. Some of you may have noticed that I started a TikTok account and have invested my time quite heavily in creating content on the platform over the last 30 days. I noticed over the last few months that I have seen growth…

Creating a TikTok trend is possible with good planning, some patience and whole lot of creativity. Our trend didn’t go stratospheric but it caught the attention of industry bigwigs and continues to get visibility for the artist we worked with. In my agency (SMART Music Agency) we often take on artists who are signed to record labels but are seeking alternative help with their marketing strategies because they don’t get the help they want from the label.

The music industry took a major beating from the pandemic, and DJs found themselves taking some of the most significant blows. — In the world of music marketing, copyright issues have always been a challenge. But the mass departure from traditional marketing to an influx of online performances spotlighted just how unprepared social media platforms were for this live stream takeover. Can you imagine the copyright claims and issues that popped up when the entire music community went online seemingly overnight?

Considering that email marketing is one the most effective ways to reach your audience, it’s actually one of the most overlooked marketing strategies used by musicians right now. Creating and using an email list could be the key to your success. — Think of it this way; use your social media to grow your brand and build trust and awareness throughout your online community. Use your email list to grow your revenue. So, whilst social media has its place, email marketing is one of the best ways to get in front of…

We live in an age of Influencers — Social Media icons who have built large followings on their platforms. They got their name as a reference to the large influence they have over their fans, often called clout. Different influencers tap into that clout in different ways, but what we’ll…

Get started on TikTok as a musician and make your music go viral. An important skill as a musician is to start investing in and scaling up your content creation to build up your online presence. You need to invest this time and effort — there’s no way around it…

What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans! Using direct marketing methods to promote your music is a crucial strategy for musicians. The…