In the early days, the common complaint was along the lines of ‘Anyone can be a professional photographer now.’ Little did we know that this unique app would lead the charge on small creators branding themselves and creating large followings using free social media platforms.
A decade plus later and…
Lil Nas X has found a recipe to create internet-breaking songs and viral marketing that few other artists have. His song “Montero” debuted at number one and his current single, “Industry Baby,” at number two. …
The past 30 days have been quite something. Some of you may have noticed that I started a TikTok account and have invested my time quite heavily in creating content on the platform over the last 30 days.
I noticed over the last few months that I have seen growth…
In my agency (SMART Music Agency) we often take on artists who are signed to record labels but are seeking alternative help with their marketing strategies because they don’t get the help they want from the label.
After all the record labels have so many artists to take care of…
Can you imagine the copyright claims and issues that popped up when the entire music community went online seemingly overnight?
Music is a universal language, but when it came to marketing it almost exclusively online, a lot was getting lost in translation.
You had DJs who could no longer reach…
Think of it this way; use your social media to grow your brand and build trust and awareness throughout your online community. Use your email list to grow your revenue. …
We live in an age of Influencers — Social Media icons who have built large followings on their platforms. They got their name as a reference to the large influence they have over their fans, often called clout. Different influencers tap into that clout in different ways, but what we’ll…
Get started on TikTok as a musician and make your music go viral.
An important skill as a musician is to start investing in and scaling up your content creation to build up your online presence. You need to invest this time and effort — there’s no way around it…
What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans!
Using direct marketing methods to promote your music is a crucial strategy for musicians. The…
If you take a look at the billboard charts these days, you will see a common thread amongst the tracks at the top of the chart. Most of them have or are currently going viral on TikTok.
With over 1 billion users, it makes sense that for any new pop…
