One of the biggest mistakes I see musicians, and everyone else for that matter, make when using Facebook ads is that they push their content to the wrong audience — or too broad of an audience (to begin with).
When you set up your ads, you need to tell Facebook who you want them to aim these particular ads at — well, who you want to see these ads.
What people typically do is start including loads and loads of different interests until the “audience reach” gets bigger and bigger, so it looks like your ad will be seen by millions of people, who all have the interests you’ve highlighted. …
Are music videos moving from landscape/horizontal orientation and long format to portrait/vertical orientation and short format? Perhaps…
The big issue with online music videos is that video content is moving from being horizontal to vertical.
Over the last few years we have seen more and more video formats taking over that are vertical. First the Snapchat & the Instagram Story, then IGTV, and now Tik/Tok and Reels.
I remember when Instagram first announced Stories and IGTV with their vertical, screen filling formats, so many of my videographer and video editing friends were livid!
“So you want us to start making vertical videos when all our life we’ve been taught to make videos horizontal for TVs and laptop screens?” …
Instagram has come a long way from just posting square images onto the feed. There are now lots of different ways to post on Instagram from Stories to IGTV to Reels and more.
Each of these different types of Instagram posts requires a different sized image or video depending on whether they are fitting on to the feed or filling the full screen, such as a Live video, IGTV, Reels, etc.
Getting the wrong size, resolution, or aspect ratio for your post can make your Instagram start to look pretty messy & unprofessional. …
In today’s article, I want to optimize your EPK to assist you to get more bookings, sales, press and all the other useful coverage — in the right places.
Your EPK is your resume/CV. It is what you use when you interact with industry people and organisations.
If you have been in contact with a record label, the chances are high that they have asked for your EPK.
Similarly, if you have tried to get press outlets to write about you & your music, journalists and news outlets will always ask for your EPK.
It is a single page that describes you as a musician and the work you’ve done throughout your musical career. …
One of my areas of expertise whilst working as a consultant, before I launched my own online business, was helping people and brands to monetize their content.
How do you actually create digital products around your brand specifically focused on content?
Musicians may have hopes of making a living solely from their music, either through song or album purchases or through streaming sites and distribution channels, however this is going to take time and unfortunately it cannot be your main source of revenue.
That is why performing live has been so important for musicians as they can directly generate revenue from ticket sales but also from the merch table. …
I feel like we have aged 10 years in just 9 months, this has opened up lots of opportunities but also presented a lot of obstacles.
With the closure of most live music venues, we have also seen the increase of online live streaming as artists look for new outlets for their live performances.
To put it mildly, 2020 has been an interesting year.
I feel like we have aged 10 years in just 9 months, this has opened up lots of opportunities but also presented a lot of obstacles.
With the closure of most live music venues, we have also seen the increase of online live streaming as artists look for new outlets for their live performances. …
One of the many reasons I have been obsessed with hip hop all my life is not only because of the great music and storytelling, but also because of the techniques and methods that are used to promote and share hip hop music to the rest of the world.
Hip hop has always been controversial and cutting edge, because in the beginning it wasn’t supported by the mainstream record labels and radio stations and was looked down upon by the general public as a bad influence.
I mean, remember the FBI’s attempts to censor NWA in the ‘80s? …
Starting any business on your own can seem quite a big mountain to climb, especially when you’re busy creating music and trying to learn the best techniques of marching alone.
To make this process easier for independent musicians, I’ve pulled together 10 of the best tools out there that’ll make your online marketing a lot easier.
These are fundamental areas you should complete in order to have a well-oiled machine that will cover everything you need when starting out.
I strongly recommend you take some time with each of these tools and learn the ropes of how they work, what they’re good for and how you can utilise them for your needs. …
Week by week it seems there’s another Instagram update to keep on top of. Did you guys notice the redesign of the user interface? When you tap the camera icon on your feed page to post — you’re presented with the Reels and Story areas before being able to post to the feed.
Before this update, this icon took you directly to the area to post to the feed. It’s almost hard to find where to post on your regular feed now! Using Facebook’s Creator Studio takes away this struggle and I strongly recommend you begin using it to schedule your posts. …
I see a lot of people making the same mistakes when it comes to online marketing right now and this week’s post is to help make sure you guys don’t fall for the same ones.
For each common mistake, I’ve explained what the problem is and how to solve it using examples from my own experience.
2020 has been a difficult year for a lot of us in the music and entertainment industry and it doesn’t look like anyone’s gonna be able to play live gigs or concerts again for a while.
So optimizing your content and marketing online is absolutely essential for success right now and into the future. …
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