7 Tips To Get Your Instagram Reels To Go Viral

Rebecca Smart Bakken
8 min readNov 17, 2020

Week by week it seems there’s another Instagram update to keep on top of. Did you guys notice the redesign of the user interface? When you tap the camera icon on your feed page to post — you’re presented with the Reels and Story areas before being able to post to the feed.

Before this update, this icon took you directly to the area to post to the feed. It’s almost hard to find where to post on your regular feed now! Using Facebook’s Creator Studio takes away this struggle and I strongly recommend you begin using it to schedule your posts. If you’re not already using this free tool, take a look at my video on how to use it:

Another change that’s happened very quickly is the Instagram Reels function, which was a recent addition to the platform, went from a 15-second video capacity to 30.

If you’ve not checked out Instagram Reels yet, you need to get to it. Instagram is giving some crazy good traffic to accounts that are using the new function. As I mentioned in my video a few weeks back, you get around 3–4x more views on Instagram Reels than you do for a…

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Rebecca Smart Bakken
Rebecca Smart Bakken

Written by Rebecca Smart Bakken

Founder of SMART Music Agency. Driving change in the new music industry through innovative marketing strategies. Specialising in content marketing for musicians

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