7 Big Social Media Trends in 2020

Though the traffic from the big social media platforms is harder to get without paying for ads — they’re still the reigning supremes of the social world. Facebook gets an estimated 19.2 billion visits a month. Those are some seriously impressive numbers that cannot be ignored.

With that said, it doesn’t mean you should lay all of your eggs in one basket. The newcomers are blazing trails that are catapulting brands and personalities to great heights. The rise of TikTok has shown that there’s a place at the table for newer platforms.

Development is a core component of technology that is always improving. I’ve pulled together 7 huge social media trends that will guide you to the best practices to get the most out of your channels and where you should be focusing your strategy next.

1. Organic Reach is Declining

In order for the big social media companies to make money they have been reducing the organic reach of posts since 2015. The only way to get content seen nowadays is to pay for an ad.