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6 EPK Hacks To Get More Press

Rebecca Smart Bakken
11 min readDec 23, 2020

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In today’s article, I want to optimize your EPK to assist you to get more bookings, sales, press and all the other useful coverage — in the right places.

Your EPK is your resume/CV. It is what you use when you interact with industry people and organisations.

If you have been in contact with a record label, the chances are high that they have asked for your EPK.

Similarly, if you have tried to get press outlets to write about you & your music, journalists and news outlets will always ask for your EPK.

It is a single page that describes you as a musician and the work you’ve done throughout your musical career.

It should not contain the same information as your website. An EPK needs to be used for industry purposes, while your website is for your fans and the general public.

Once you have your EPK completed and ready to go you can start using it for much more than just sending it to journalists and labels.

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Rebecca Smart Bakken
Rebecca Smart Bakken

Written by Rebecca Smart Bakken

Founder of SMART Music Agency. Driving change in the new music industry through innovative marketing strategies. Specialising in content marketing for musicians

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