5 Mistakes Musicians Make on Their Website

Nowadays, with so many different social media channels to be present on, many musicians understandably ignore their own websites.

While slowly building a digital presence on your social channels — it’s also important to understand how a website can help you in your overall digital strategy.

A website operates as your storefront and ‘home’. It’s where you brand and your music is properly presented in one easy to digest format.

The ultimate goal of digital marketing is to drive traffic and leads over from your social media channels to your website (that is set up correctly and optimised to collect data from visitors).

If you’re only pushing traffic over to your other channels that you don’t own (Spotify, Soundcloud, Twitch); it will make it difficult for you to grow your business and sell your products.

Your website should present you, your value (your content), your music, and of course your products. Your website should also gather all of your channels together too.