4 Niche Social Medias Musicians Need To Know in 2020

Social media platforms are popping up everywhere. During my last consultancy project I created a social media for the coffee industry where farmers could engage with roasters and vice versa.

Nowadays, you can purchase plug and play tech solutions to build your own social media. Social media is a format that is here to stay.

Platforms such as Instagram, Facebook and YouTube have become a necessity for independent artists.

Musicians who do not have a presence on these platforms are often seen as not very serious about their career.

An artist without an Instagram account is like a business without a website or shopfront.

While it’s important to be present on these big social networks, it’s also worth checking out the niche channels that fit your brand and music style.

Niche channels offer benefits that the main players cannot. With much less spam, more traffic directed your way and specific audiences that better match your ‘buyers persona’.