Today we’re talking two very cool tools for metrics and tracking — my favourite subject. Understanding your metrics and how they work gives you leverage in your business. Even if you’re only just starting out as a musician and have a limited audience, you need to have a hypothesis of who it is, or will be to start building it. If you find it difficult understanding who it consists of, just think of your audience as a reflection of your interests and values — this is how it works most of the time. By being clear on who you are you can start creating content around those areas and attract your fellow weirdos.
Most of the time when I ask a musician the question “who is your target audience or fans”, I get so many random answers. “It’s for everyone”, “anyone from the age of x to y”, “people who like hip hop”. This is not detailed enough, dig deeper and think about how you relate to your favourite artists; what was it that made you feel a connection and why? Apply this to seeking your fanbase and communicating relatable content with them. Once you’ve figured this out the two tools I’m writing about today will help you to scale up your reach to new fans and audiences.
Two FREE tracking devices (as I like to call them) that are fundamental to understanding who has been interacting with your websites and social ads, must be installed as soon as possible. Allowing you to start making better decisions on who to target and reach out to. It’s best to do this as soon as you are live so you don’t waste any traffic information coming to your pages.
- Google Analytics
Google Analytics is a popular tool that’s been around for a while. I still come across many musicians who are still not using and not tracking their metrics though their sites are live. It’s completely free to use and pretty easy to understand. You get tons of analytics about your traffic and get to see the behaviour of your visitors while browsing your website:
- How long visitors were on your site