2 Critical Tools to Grow Your Fanbase Effectively

Today we’re talking two very cool tools for metrics and tracking — my favourite subject. Understanding your metrics and how they work gives you leverage in your business. Even if you’re only just starting out as a musician and have a limited audience, you need to have a hypothesis of who it is, or will be to start building it. If you find it difficult understanding who it consists of, just think of your audience as a reflection of your interests and values — this is how it works most of the time. By being clear on who you are you can start creating content around those areas and attract your fellow weirdos.

Most of the time when I ask a musician the question “who is your target audience or fans”, I get so many random answers. “It’s for everyone”, “anyone from the age of x to y”, “people who like hip hop”. This is not detailed enough, dig deeper and think about how you relate to your favourite artists; what was it that made you feel a connection and why? Apply this to seeking your fanbase and communicating relatable content with them. Once you’ve figured this out the two tools I’m writing about…