10 Ways Musicians Should Use Stories on Social Media

Snapchat was a pioneering new way to use social media with its content disappearing after 24 hours on a story timeline. Instagram quickly got in on the action and rolled out its own story function to great success. With more than 500 million Instagram Story views per day and competition from TikTok rising; Instagram is adding new functionality and benefits for posting stories.

It isn’t only Instagram that’s rolled out a story function, the same is true for Facebook and in the not-so-distant future, Spotify. Last year Spotify dropped the news they were testing a new story functionality which will add extra value to an album or single release, offering the ability to attach the process of making the music or the influences surrounding it. So, a fan could be listening to your new release while checking out additional content you’ve uploaded too. Cutting out the clicks of fans having to leave the Spotify app, search your name on Instagram and click your profile to view more of you. Onboarding new fans will become that bit easier.

1. Instagram Feed vs. Instagram Story