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10 Online Marketing Tools You Need When Starting a Business as a Musician

Rebecca Smart Bakken
11 min readNov 17, 2020

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Starting any business on your own can seem quite a big mountain to climb, especially when you’re busy creating music and trying to learn the best techniques of marching alone.

To make this process easier for independent musicians, I’ve pulled together 10 of the best tools out there that’ll make your online marketing a lot easier.

These are fundamental areas you should complete in order to have a well-oiled machine that will cover everything you need when starting out.

I strongly recommend you take some time with each of these tools and learn the ropes of how they work, what they’re good for and how you can utilise them for your needs.

Website Tool: Squarespace

A very common question I get asked from musicians is: “do I need a website?”.

I cannot stress this enough… YES. Yes, you absolutely need a website.

Social media channels are great (obviously) but they’re also getting harder to achieve visibility…

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Rebecca Smart Bakken
Rebecca Smart Bakken

Written by Rebecca Smart Bakken

Founder of SMART Music Agency. Driving change in the new music industry through innovative marketing strategies. Specialising in content marketing for musicians

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