One of the biggest mistakes I see musicians, and everyone else for that matter, make when using Facebook ads is that they push their content to the wrong audience — or too broad of an audience (to begin with).

When you set up your ads, you need to tell Facebook who you want them to aim these particular ads at — well, who you want to see these ads.

What people typically do is start including loads and loads of different interests until the “audience reach” gets bigger and bigger, so it looks like your ad will be seen by millions of people, who all have the interests you’ve highlighted. …










About

Rebecca Smart Bakken

An Ibiza based ex-tech-marketing guru turned ‘Audience Queen’ working with musicians on digital marketing and strategy

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